Another Collective created a visual identity for Miguel Mazeda, the visual artist who works in urban environments as Guel Do It. The project draws from urban art alongside the graphic languages of sport and streetwear. Rather than treating the identity as a simple label for the work, the studio approached it as a way to express the person behind the artistic practice. An experimental mix of historical inspiration and contemporary references reflects the layered character described in the project. The scope includes branding and visual identity, supported by photography, motion graphics and copy. Creative direction was led by Bruno Soares and Eduardo Rodrigues, with design by Rodrigues and João Randmer, photography by Álvaro Martino and copy by Ricardo Barbosa.