Creative Spark developed a full brand identity and e-commerce experience for Grass & Air, a new kids' outdoorwear company. The project included defining the brand proposition, logo, tone of voice, and a playful, friction-free online store that celebrates the joy of outdoor play.
Creative Spark partnered with Grass & Air to launch their new children's sun and swim range through the 'Just Add Water' campaign. Shot at Manchester’s historic Victoria Baths, the project captured the playful energy of summer with retro-inspired visuals and vibrant, warm tones.