AKQA created 'Tested for Life', a global campaign for GORE-TEX that celebrates resilience and endurance through real stories of athletes pushed to their limits. The campaign connects human perseverance with the brand’s rigorous product testing, positioning GORE-TEX as a symbol of reliability and strength.
AKQA created 'Going Further, Together' to celebrate 40 years of GORE-TEX innovation. The campaign film journeys through decades of performance and style, blending nostalgic aesthetics with a futuristic vision of sustainability and scientific excellence. It highlights the brand’s enduring commitment to pushing the boundaries of material technology.