Forsman & Bodenfors created a playful campaign for Gojek in Singapore, positioning the brand as the city’s most reliable and approachable second choice in the ride-hailing market. Through a humorous film and bold messaging, the campaign embraced the idea of being the 'other ride' with confidence and charm, helping Gojek stand out in a highly competitive landscape.
Forsman & Bodenfors partnered with Gojek to launch 'Vaccination Rides', a nationwide initiative in Singapore offering free rides to COVID-19 vaccination centers. By turning a $12 million communication budget into direct social impact, the campaign helped boost vaccination rates and positioned Gojek as a trusted, purpose-led brand.
Forsman & Bodenfors created 'The Flow', a visually striking campaign for Gojek to introduce its ride-hailing and food delivery services across Southeast Asia. The film visualizes a seamless, frictionless world where people, vehicles, and technology move in perfect harmony, embodying Gojek’s promise of effortless daily life.