Strichpunkt Design redefined the visual identity of the German Football Association’s men’s national team, introducing a modular design system that emphasizes emotion, flexibility, and fan connection. The refreshed identity builds on the 2016 foundation, incorporating a variable typeface and a color scheme inspired by the German flag to express the dynamic energy of the sport.
Strichpunkt developed a dynamic new visual identity for the German Football Association’s newly founded Futsal Bundesliga. Inspired by the sport’s speed and professionalism, the design features a vibrant blue palette and modern pitch-line patterns that work seamlessly across digital and physical applications. The studio also designed the championship trophy, engaging the futsal community in the creative process.
Strichpunkt became the new lead agency for the German Football Association (DFB) following a multi-stage pitch. The collaboration began with a redesign of the DFB Cup logo and the creation of a custom typeface, DFB Sans, reflecting the association’s renewed brand strategy and modernized visual identity.