AKQA and Universal Design Studio collaborated to reimagine Georg Jensen’s London flagship store, merging Scandinavian heritage with digital innovation. The space blends natural materials, adaptive digital displays, and immersive experiences to redefine luxury retail for the modern era.
AKQA created a poetic campaign for Georg Jensen celebrating women’s empowerment through movement. The film, centered on the redesigned Moonlight Grapes jewellery collection, captures the fluidity and emotional resonance of each piece as it moves with the wearer.
AKQA collaborated with Georg Jensen to redefine the meaning of Scandinavian luxury, shifting focus from extravagance to authenticity, craftsmanship, and connection to nature. The project introduced a refreshed visual identity and tone of voice that celebrates light, quality of life, and timeless design as the truest forms of luxury.