General Motors
Design work for General Motors, collected from the studios behind it.
- Design cases
- 3
- Studios
- 2
- Latest work added
- Aug 2025
- Motion Design 2
- Installation 1
Design cases by studio
Territory (2)
- In-Cabin Wake Animations for General Motors EV Trucks
- Territory Studio developed a suite of in-cabin wake animations for General Motors’ new range of electric trucks, including GMC and Chevrolet models. The animations create a distinctive start-up experience that reflects each vehicle’s design language, color palette, and brand personality.
- UI Design and Animation System for GMC Sierra Trucks
- Territory Studio collaborated closely with General Motors to redesign the in-vehicle interface for GMC Sierra trucks. The project established a cohesive animation language, refined transitions, and integrated 3D vehicle visualizations to create a seamless and visually impactful driver experience.
AKQA (1)
- Immersive AI Experience for General Motors
- AKQA created 'Hello Billy', a multi-sensory installation for General Motors’ Durant Guild in China. The experience introduced Billy, an AI persona inspired by GM’s founder, allowing visitors to interact through voice, sight, and touch within a holographic environment. The project humanized technology, connecting innovation with community engagement.
