BAS ID collaborated with Garant and Acne to revitalize Garant’s fragmented brand identity, ensuring consistency across digital and physical touchpoints. The refreshed identity, inspired by the brand’s 'Curious Optimist' personality, introduces a vibrant color palette and expressive typography to reflect Garant’s mission as the people’s guarantee for good food.
BAS ID developed a bold, design-forward packaging system for Garant, a private label brand owned by Axfood. The approach highlights product quality and individuality over corporate branding, appealing to design-conscious consumers and driving record-breaking sales across Axfood’s retail chains.