Denomination rejuvenated Louis M. Martini’s luxury wine brand through a new identity rooted in the winery’s Napa Valley legacy and its founder’s Genoese heritage. The work introduced a gryphon crest and extended the refreshed system across the masterbrand and wine portfolio, including the renamed Gryphon tier.
Denomination created the Offscript identity and packaging system for Gallo’s incubator of emerging winemakers. Each wine label derives a distinct window shape from its tasting notes on a wine flavour wheel, framing artwork that tells the individual winemaker’s story.