Antidote created a playful TV and online campaign for Gala Spins, celebrating the diverse personalities of British players. The films feature quirky characters finding their spin through eccentric hobbies and transforming outfits as they showcase their favorite games.
Antidote developed 'What’s Your Spin?', a cross-channel campaign for Gala Spins celebrating individuality and playful self-expression. The work featured TV commercials directed by Fern Beresford, interactive Snapchat filters, and a national radio campaign that invited audiences to show their unique spin on gaming.