Moffitt.Moffitt. partnered with Frasers Property Industrial to redefine their brand strategy and identity in response to a rapidly evolving on-demand economy. The project transformed the company’s image from a traditional industrial provider into a dynamic, sustainable, and technology-driven leader in logistics and manufacturing infrastructure.
Moffitt.Moffitt. developed Shift Zero, a unifying sustainability campaign for Frasers Property Industrial to communicate their journey toward net-zero carbon emissions. The concept centers on simplicity and clarity, framing every element around the ultimate goal of zero. The campaign included digital, print, and motion assets that effectively engaged employees and reinforced the company’s environmental commitment.