A digital creative-direction project for Fornasetti’s ASMR Rooms. The project is framed around “looping fragrances to eternity,” connecting fragrance with an ASMR room-based experience.
Giga collaborated with the Milanese atelier Fornasetti to create the launch campaign and ASMR digital experience for its new home fragrance line, Fornasetti Profumi. The project explored the concept of suspended time, transforming fleeting domestic moments into immersive sensory experiences through sound and visuals.