Anagrama developed the visual identity for FICTU, the Tulum International Film Festival, a government initiative promoting film, arts, and ecotourism in Mexico’s Riviera Maya. The new branding uses vibrant colors and dynamic visual elements to reflect the region’s culture, ecology, and creative community while attracting both local and international audiences.
Anagrama developed the visual system for the second edition of the Tulum International Film Festival, titled 'Ven a ver'. The identity draws inspiration from urban art, using stencils, stickers, and vibrant yellow tones to reflect social empowerment and the evolving urban landscape of Tulum.