The Company You Keep developed a dynamic identity and packaging system for Etota, a non-alcoholic bitter aperitivo inspired by the Italian ritual of aperitivo. The design captures the brand’s layered, ever-evolving nature through a cubist aesthetic that reflects movement, transformation, and cultural fluidity.
The Company You Keep developed a refined brand identity for Etota, a project positioned at the intersection of luxury, hospitality, and the arts. The work emphasizes experiential design, blending strategic thinking with cultural and aesthetic sensitivity to create a distinct and meaningful presence.