Lundgren+Lindqvist developed a refined brand identity for Elvine, a Swedish clothing label known for its urban and functional outerwear. The project focused on creating a cohesive visual system that reflects the brand’s contemporary Scandinavian aesthetic and understated craftsmanship.
Lundgren+Lindqvist created unique swingtags for Elvine’s Shanghai Collection, inspired by the city’s street culture and everyday packaging. The design combined traditional Chinese gift envelopes, bamboo sticks, printed leaves, and Risograph prints to evoke a playful yet handcrafted feel. Each of the 800 swingtags was assembled and sealed by hand in the studio.
Lundgren+Lindqvist collaborated with Swedish fashion brand Elvine to redesign their website and create a series of lookbooks and campaigns inspired by urban landscapes. The work included a modular WordPress site, tabloid-format publications, and art direction for seasonal collections in cities like Reykjavik and Madrid. The result captured Elvine’s industrial heritage and contemporary streetwear sensibility through bold, tactile, and evolving visual expressions.