Finding the right fit: Dan Greene on his unique consulting practice and knowing what clients wantThe Brand Identity · Jun 14, 2023 · Interview
The Brand Identity interviews Dan Greene, founder of Greene & Sons, about his hybrid consultancy model that bridges the gap between agencies and freelancers. Greene discusses his approach to working with startups and scaling teams, his experiences at Wolff Olins, and how his past ventures shaped his practice. He also reflects on the role of AI in his work and the importance of flexibility and collaboration in modern brand design.