Dustin
Design work for Dustin, collected from the studios behind it.
- Design cases
- 5
- Studio
- 1
- Latest work added
- Jun 2025
- Strategy 4
- Brand Identity 1
Design cases by studio
Kruppa Hosk (5)
- Brand Insight Program for Dustin
- Kurppa Hosk developed a comprehensive four-module insights program for Dustin to guide its strategic transformation toward a service-oriented IT provider. The program combined customer research, market analysis, organizational mapping, and business data auditing to identify growth opportunities and align internal capabilities with new market demands.
- Visual Identity for Dustin
- Kurppa Hosk developed a new visual identity for Dustin to support its transition into a contemporary IT services provider. The project introduced a custom logotype, bespoke typography, refreshed color palette, and a comprehensive digital design system to unify the brand experience across all channels.
- Brand Activation for Dustin
- Kurppa Hosk collaborated with Dustin’s in-house teams to bring their new brand position to life through a comprehensive activation program. The work included enhancing the e-commerce experience, developing communication and employer branding strategies, and establishing brand tracking to measure perception shifts and progress toward the new positioning.
- Brand Strategy for Dustin
- Kurppa Hosk developed a new brand positioning for Dustin as it evolved from a hardware retailer into a full-service IT provider. The strategy emphasized Dustin’s e-commerce heritage and operational focus, uniting the organization under a new brand promise and competitive market stance.
- Brand Repositioning for Nordic IT Provider Dustin
- Kurppa Hosk partnered with Dustin to transform its brand from a hardware-focused retailer into a comprehensive IT services provider. The new positioning strengthened Dustin’s credibility in emerging digital solutions and aligned the brand with evolving customer needs in the cloud era.
