WDW collaborated with Snow Kreilich Architects to translate dpHUE’s brand identity into a physical retail experience. The design emphasizes linear details and product organization, using a grid of hair color products and bold shelving elements inspired by the brand’s logo.
The project involved a comprehensive brand refresh for dpHUE, a haircare company known for its salon-quality products. The updated identity modernized the brand’s visual language while preserving its approachable and premium character, ensuring consistency across packaging, digital, and retail touchpoints.