TypeMates created a custom variable font family called Dictionary for Dictionary.com's rebranded websites, with branding direction led by San Francisco agency Tolleson. Cera Pro's characteristics aligned with the client's aesthetic goals, but the custom family required additional phonetic characters and combining diacritics not present in Cera, while some existing letterforms were omitted to reduce file size. Ascenders and descenders were cut to reference the diagonal geometry of the opened-D and opened-T in the Dictionary.com and Thesaurus.com logos. Lexicographer Helen Langone co-directed the extended character set to cover languages and transliterations. The typeface is slightly condensed to suit narrow mobile layouts.