Strichpunkt developed a unified and flexible brand identity for the German Football Association (DFB), aligning its many sub-brands under one cohesive visual system. The new design draws inspiration from the football pitch, featuring fine green lines, generous white space, and a modular structure that reflects the diversity of German football.
Strichpunkt developed the complete brand world for the DFB-ePOKAL, Germany’s official eFootball cup competition. The identity merges the aesthetics of traditional football with the dynamic energy of gaming, featuring neon green accents, glowing contrasts, and community-driven design elements that reflect the spirit of eSports and the DFB brand alike.