AWP developed the brand identity, art direction, and packaging for Dept.Sushi, a ghost kitchen launched by WITH Hospitality Group in Montreal. Drawing inspiration from 90’s candies and street culture, the design combines raw, lo-fi aesthetics with bold pink packaging and edgy typography to create a playful yet rebellious sushi experience.
AWP developed the creative concept, art direction, and styling for Dept.Sushi’s launch campaign. The visuals captured people enjoying sushi in unexpected settings, reinforcing the brand’s playful message of ‘Anyone, Anywhere, Anyhow’. The campaign spanned digital platforms and street posters, creating a bold and shareable identity for the new sushi delivery brand.