Piquant developed a compassionate brand identity for Deel Sighthound Rescue to challenge misconceptions about sighthounds and present them as loving, adoptable companions. Through expressive custom illustrations and cohesive design, the new identity highlights the dogs’ gentle nature and supports the charity’s mission to inspire empathy and adoption.
Piquant partnered with Deel Sighthound Rescue to create a compassionate brand identity that reshapes public perceptions of sighthounds. Through expressive custom illustrations and cohesive design, the new identity highlights the dogs’ gentle and loving nature, inspiring empathy and encouraging adoption.