The project involved developing a modern personal brand for Formula 1 driver Daniil Kvyat. The identity captures his individuality and the dynamic spirit of racing while avoiding traditional motorsport clichés. A supporting video was created to extend the new visual style and showcase Kvyat’s personality.
ONY developed a personal brand for Formula 1 driver Daniil Kvyat that captures his individuality and the dynamic nature of racing. The identity centers on a custom logotype with a reverse-italic design, expressing speed and determination without relying on typical motorsport clichés.