ESPINA Studio created a vibrant, e-commerce-focused website for Nowadays, a New York-based cleaning company known for its detergent cubes. The digital experience translates the brand’s playful and high-energy identity into an intuitive, conversion-driven shopping journey that feels cohesive and engaging from discovery to checkout.
ESPINA Studio developed a bold and playful identity for Nowadays, a New York-based cleaning company offering detergent cubes for laundry, dishes, and toilets. The design features a geometric wordmark inspired by the cube shape, colorful packaging systems, and quirky illustrated mascots that bring personality and clarity to the brand across physical and digital touchpoints.