Craft Sportswear
Design work for Craft Sportswear, collected from the studios behind it.
- Design cases
- 2
- Studio
- 1
- Latest work added
- Jul 2026
- Campaign 2
Design cases by studio
Forsman & Bodenfors (2)
- Campaign for Craft Sportswear Running Category
- Forsman & Bodenfors created a campaign for Craft Sportswear to strengthen its position within the running community. Instead of following the typical aspirational athlete narrative, the campaign featured ultra marathon runner Tim Tollefson portrayed as a caveman, reminding audiences that humans were born to run.
- Print Campaign for Craft Sportswear
- Forsman & Bodenfors created 'The Routine Effect', a 10-week print campaign for Craft Sportswear that visualized the immediate benefits of starting a running routine. Each week, a real participant’s progress was documented through data and photography, turning her evolving health metrics into a live storytelling experiment published in national newspapers.
