Aluzian partnered with Corona, a leading Colombian industrial company, to redefine its brand strategy and identity across multiple markets. Over a decade-long collaboration, the studio developed a cohesive brand architecture, refreshed visual identities for several sub-brands, redesigned product packaging, and created engaging retail experiences.
LPK partnered with Corona to refine and modernize its masterbrand, ensuring continued relevance in a crowded beer market. Through strategic simplification, amplification of iconic assets, and contemporary design updates, the refreshed identity strengthened Corona’s connection with consumers and supported successful category expansion into beverages like Refresca and Hard Seltzer.