Unitedby developed a shortlisted proposal for the city-branding competition organised by Città di Ancona in 2025. The concept begins with the city’s geography: a promontory bending into the sea, historically associated with the name Ankón and the idea of an elbow. The studio uses this curve as both a physical reference and a metaphor for shelter and openness. Its proposed identity grows from the relationship between stable land and moving sea, bringing together arrival and departure, protection and the horizon. The brief called for a contemporary identity system able to express the complexity of a historic and diverse city. Unitedby frames the proposal as an institutional, cultural and communication tool, intended to give varied civic expressions a shared sense of coherence. The published work presents a competition proposal rather than an adopted municipal identity.