Chapter Group
Design work for Chapter Group, collected from the studios behind it.
- Design cases
- 2
- Studio
- 1
- Latest work added
- Mar 2026
- Brand Identity 2
Design cases by studio
Pop & Pac (2)
- Brand Identity for Chapter Group
- Pop & Pac developed a comprehensive brand identity for Chapter Group, a property development company built on the principle that people are central to meaningful development. The identity balances structure and openness, symbolized by a monogram with an intentionally incomplete corner representing collaboration and human connection.
- Brand Identity and Campaign for Fitzroy Fitzroy Residential Development
- Pop & Pac developed a bold and flexible brand identity for Fitzroy Fitzroy, a multi-residential project designed by DKO Architecture. The campaign centered on the question “What Makes Fitzroy, Fitzroy?” to capture the area’s cultural vibrancy and connect with the audience’s lifestyle aspirations. The result is a dynamic visual system and messaging platform that evolves with the project’s identity.
