Made Thought created a global campaign for luxury sparkling wine brand Chandon, celebrating its pioneering spirit and new brand world. The campaign highlighted local creatives across key markets, capturing authentic stories of people, provenance, and place through a vibrant travel-inspired narrative.
Made Thought developed a unified global identity for Chandon, the luxury sparkling wine brand under LVMH. Drawing from its pioneering heritage, the new design system celebrates exploration and optimism through celestial motifs, map-inspired graphics, and a rising star emblem symbolizing global discovery.