Zoo, a Paris-based graphic design studio, created and adapted the visual identity for Chaillot Nomade, a program by Chaillot – Théâtre national de la Danse. The work was applied across print and digital media, including campaign, press, video, and motion deliverables, as performances were hosted at multiple partner theatres during the closure of the Jean Vilar auditorium.
Zoo designed the 2023–24 communications campaign for Chaillot – Théâtre national de la Danse, following its wider visual-identity redesign. Deliverables included art direction, metro advertising, print, digital, video, and editorial materials. The campaign combines amateur images of bodies in motion with a digital color treatment using mirror ink and fluorescent green.
Zoo, a Paris-based graphic design studio, redesigned the global visual identity for Chaillot, Théâtre national de la Danse. The work included art direction and applications across print, digital, video, and animation. Zoo created a clear, rational typographic system and an iconographic approach using amateur everyday images of bodies in motion, presenting dance as something found everywhere.