Carlton & United Breweries
Design work for Carlton & United Breweries, collected from the studios behind it.
- Design cases
- 4
- Studio
- 1
- Latest work added
- Jan 2026
- Brand Identity 2
- Packaging 2
Design cases by studio
Denomination (4)
- Brand Identity for Long Run Beer
- Denomination created the name, brand identity, packaging and campaign world for Long Run, an ultra-crisp premium lager within the Great Northern portfolio. The identity draws on the Australian outback through parched-earth textures, sunset tones, a Queensland longhorn bullock icon, stencil lettering and gold barley details.
- Brand Identity and Packaging for Pure Blonde Lager
- Denomination refreshed Pure Blonde’s brand identity and packaging for Carlton & United Breweries to improve shelf impact and broaden its appeal among mainstream beer drinkers. The redesign introduced a bold clean-cut logotype, enhanced ripple motifs, and reinstated the original winged figures while retaining the brand’s heritage.
- Can Packaging for Carlton Dry Mid-Strength Beer
- Denomination created a festival-oriented can for Carlton Dry Mid, using the masterbrand’s navy, silver and white palette. The package enlarges the brand’s horse asset and adds a rhythmic wave graphic to appeal to younger outdoor music-festival audiences.
- Packaging for Black Douglas & Cola
- Denomination refreshed Black Douglas, Asahi's value-priced Scotch whisky brand in Australia, across bottle and ready-to-drink cola formats. The packaging centers a reworked Scottish cross, revised coat of arms, and TBD monogram, combining medieval references with simplified can graphics.
