Des Signes guided Cacharel through its digital transformation into an exclusively online boutique. The studio modernized the brand’s signature, redesigned packaging and sales materials, and created the e-commerce website for the Spring 2019 collection. The result reflects a colorful and playful spirit aligned with the brand’s renewed creative direction.
Des Signes reimagined the iconic fashion brand Cacharel for its 2019 evolution into Cacharel 2.0. The studio modernized the logo, created a custom linear alphabet, and developed a playful typographic motif applied across packaging, stationery, and promotional materials to reflect the brand’s renewed spirit.