KesselsKramer created a campaign for C&A that redefined the brand’s everyday fashion appeal. The project focused on presenting accessible, contemporary styles with a fresh and relatable tone, connecting with a broad audience through simple yet striking visuals.
Anagrama updated C&A’s graphic identity system to align with the brand’s new strategy. The redesign introduced a flexible layout system, cohesive iconography, and a refreshed color and typography palette to strengthen the brand’s fast-fashion presence across markets.