Thirst redefined luxury for Bruichladdich with a lightweight decanter-style whisky bottle and low-impact secondary packaging. The new pack uses recycled glass, embossed details, a glass closure, and a plastic- and glue-free Colourform wrap.
Thirst repositioned Bruichladdich as a purpose-driven whisky pioneer, refreshing its brand identity and packaging for The Classic Laddie. The redesigned aqua bottle foregrounds layered messaging and reduces packaging emissions through improved pallet efficiency and removal of the gift tin.
Thirst created a 360 campaign for Bruichladdich’s The Classic Laddie whisky, positioning it as “Not Your Classic Whisky.” The humorous, character-led work used the brand’s aqua colour across out-of-home, retail, on-trade and online activations to build awareness and sales.