Anagrama revitalized Botanero Moritas, a traditional cantina founded in 1939 in San Pedro Garza García, Mexico. The project modernized the brand and interiors while preserving the venue’s nostalgic essence and regional culinary heritage, creating a casual yet authentic atmosphere for a new generation of patrons.
Anagrama developed a distinctive brand identity for Cerveza Moritas, the house beer of Botanero Moritas, a historic Mexican canteen. The design honors the bar’s long-standing tradition through a handcrafted silk-screen labeling process that gives each bottle a unique, cultural character.