Ateljé Altmann was commissioned by Björn Borg to create typographic interpretations of the company’s internal communication values. The project translated abstract corporate principles into expressive visual forms that resonated with employees and reflected the brand’s energetic spirit.
Ateljé Altmann created a bold typographic series for Björn Borg’s Nightrunner Collection, inspired by the idea that anyone can run. The visual language captures energy and motion, reflecting the spirit of nighttime running and athletic determination.