Bigfish Design developed a bold and chaotic brand identity for Bigsound 2024, Australia’s leading music showcase and industry conference. The new visual system embraces discovery and serendipity through energetic characters and a frenetic aesthetic that continues the event’s tradition of creative weirdness.
Bigfish Design developed a bold and energetic brand refresh for Bigsound 2023, capturing the event’s scale and vibrancy. The identity features a maximalist aesthetic with bright colors, layered illustrations, and a modular block motif inspired by the streets of The Valley, extending across print and social media applications.
Bigfish Design created a vibrant and optimistic brand identity for Bigsound 2021, marking a shift from previous dystopian themes. Featuring over 100 joyful characters by illustrator Sem Han, the design used experimental typography, fluorescent colors, and dynamic compositions to reflect the excitement of live music’s return.
Bigfish developed the 2019 brand and digital experience for BIGSOUND, Australia’s leading new music festival. The concept drew inspiration from organic growth and hybrid forms, reflecting the festival’s role as a breeding ground for emerging artists. The project included a refreshed website, promotional video, and festival merchandise.
Bigfish evolved the BIGSOUND Festival and Conference identity for 2018, creating a bold and inclusive brand that reflected the event’s progressive spirit. The project included refreshed visuals, playful illustrations, cel animation, and a UX-enhanced website supported by a targeted social media campaign to boost engagement and attendance.