KesselsKramer created a campaign for Bever to reposition the brand as inclusive and accessible to everyone, not just outdoor professionals. The campaign highlights diverse people enjoying the outdoors in their own ways, emphasizing that nature—and Bever—are for everyone.
KesselsKramer created a campaign for Bever centered around the idea that bad weather is good weather. The work celebrates outdoor life in all conditions, encouraging people to embrace nature regardless of the forecast. The campaign reinforces Bever’s identity as a brand for everyone who loves being outside.
KesselsKramer created the 'Outside Is Always Beautiful' campaign for Bever to challenge the idea that nature is only enjoyable in good weather. Through cinematic TV and social videos, the campaign highlights the year-round beauty of the outdoors and positions Bever as the go-to brand for outdoor gear and clothing.
KesselsKramer created 'Outside Happens on the Inside' for Bever to challenge clichéd outdoor advertising. The campaign highlights the mental and emotional benefits of spending time outdoors, using a modular design adaptable across social and digital media to reach diverse audiences.
KesselsKramer created a campaign for Bever centered on the idea that 'outside is never far away.' The work celebrates the outdoors as accessible and beautiful in all conditions, encouraging people to embrace nature no matter the weather.
KesselsKramer created the 'Nobody Is An Indoor Person' campaign for Bever, an outdoor retailer seeking to expand into the mainstream market. The campaign celebrates the spirit of being outdoors, positioning Bever as a brand that sells the idea of 'outside' before selling outdoor gear.