KesselsKramer developed a documentary-style campaign for mobile company Ben during the 2002 Winter Olympics in Salt Lake City. The project included a playful event inviting local residents named Ben to join a celebration, blending humor and community engagement with brand storytelling.
KesselsKramer developed a campaign for Ben’s business mobile services, highlighting the brand’s personal approach to corporate clients. Large-scale photographs of real companies and their employees were paired with concise messages to convey both professionalism and human connection.
KesselsKramer created a print campaign for Ben that highlights the human side of mobile communication. The visuals depict people enjoying nature and personal moments, emphasizing that connection is possible without being consumed by technology.
KesselsKramer created a series of magazine advertorials for Ben, each tailored to the tone and audience of different publications. The ads combined photography and writing to connect Ben’s products and services with the interests of each magazine’s readers while maintaining the brand’s distinctive personality.
KesselsKramer created an outdoor advertising campaign for Ben to highlight the mobile network’s reliability abroad. The visuals feature Ben users enjoying their vacations while staying connected, reinforcing the message that Ben travels too.
KesselsKramer reintroduced the Ben® mobile brand to the Dutch market after a five-year hiatus. The campaign positioned Ben® as a prepaid-only service on the T-Mobile network, reviving its playful and approachable identity for a new generation of users.