KesselsKramer created a national campaign for the Dutch Tax and Customs Administration (Belastingdienst) to encourage citizens to carefully review their pre-filled tax data for the 2016 declaration. The campaign emphasized the message 'Check carefully!' through TV commercials, radio, outdoor, and online media.
KesselsKramer created a national campaign for the Dutch Tax Authority, Belastingdienst, encouraging citizens to complete their 2015 tax declarations. The work used a direct and approachable tone to make the annual process feel clear and accessible.
KesselsKramer created a two-phase national campaign for the Dutch Tax Authority, Belastingdienst, to encourage citizens to complete their 2018 tax declarations. The first phase reminded people to check their pre-filled data carefully, while the second offered a friendly nudge for those who hadn’t yet filed before the May deadline.
KesselsKramer created a national farewell campaign for the Dutch Tax Office to mark the end of its iconic blue envelope and the move to digital communication. The project turned a bureaucratic change into a cultural moment, inviting the public to say goodbye to a familiar symbol of Dutch life.
KesselsKramer created a series of campaigns for the Dutch Tax and Customs Administration, Belastingdienst. The work modernized the institution’s communication, making tax-related topics more accessible and relatable to the public through clear, human-centered messaging.