Strichpunkt Design created Beiersdorf’s 2011 annual report, highlighting the company’s strategic focus on skin care and market proximity. The publication used authentic photography and regional consumer stories to illustrate diverse expectations and personal care needs across global markets.
Strichpunkt developed Beiersdorf’s first annual report following its listing on the German Stock Exchange in 2008. The design introduced a renewed visual appearance using sensual imagery, authentic color schemes, and tactile product samples to make the brand experience tangible and emotionally engaging.
Strichpunkt developed the conceptual and visual framework for Beiersdorf’s 2010 Annual Report, themed 'Facing Markets'. The design emphasized the company’s focus on emerging markets through striking portraits and narratives that captured the diversity and expectations of global consumers in the skin care sector.
Strichpunkt created the 2009 annual report for Beiersdorf AG, highlighting the company’s resilience during the global financial crisis. The design concept focused on the people behind the brand, using striking imagery and storytelling to emphasize consumer orientation, innovation, and supply chain strength.