Bavaria
Design work for Bavaria, collected from the studios behind it.
- Design cases
- 13
- Studio
- 1
- Latest work added
- Apr 2026
- Campaign 12
- Packaging 1
Design cases by studio
A preview of 6 cases across 1 studio. The full collection is included with Pro.
KesselsKramer (13)
- Advertising Campaign for Bavaria Smack the Lion
- KesselsKramer created a humorous and provocative film for Bavaria Beer, featuring the brand’s iconic orange Leeuwenhosen as part of a fictional board game. The campaign aimed to amplify fan enthusiasm and brand visibility during the 2006 FIFA World Cup, sparking both attention and controversy among Dutch football supporters.
- Easter Beer Hunt Campaign for Bavaria
- KesselsKramer created a playful nationwide campaign for Bavaria beer, transforming the traditional Easter egg hunt into a search for hidden blue beer crates. The initiative expanded Bavaria’s reach beyond its Brabant roots, engaging beer lovers across the Netherlands through a fun and unexpected experience.
- Naming and Campaign for Bavaria Claro Beer
- KesselsKramer developed the name and communication concept for Bavaria’s new summer beer, brewed with rice and a hint of lemon. The name ‘Claro’ emphasized clarity, refreshment, and honesty, forming the foundation for a bold, straightforward campaign that reflected the beer’s transparent character.
- Advertising Campaign for Bavaria Beer
- KesselsKramer created a tongue-in-cheek campaign for Bavaria that humorously countered self-help culture with a series of parody book titles. The concept, 'Men Are From Bars, Women Are From Venus,' positioned the beer as proudly masculine while playfully mocking gender stereotypes.
- Packaging and Campaign for Bavaria Spring Bock Beer
- KesselsKramer created a Hollywood-style poster campaign and packaging design for Bavaria’s Spring Bock beer. The project celebrated the arrival of spring with playful imagery featuring a man and a goat, and a special edition box containing one bottle and two glasses.
- Packaging Design for Bavaria Waater
- Bavaria, known for its masculine beer branding, wanted to highlight the purity of its ingredients. To achieve this, the brand launched a table water sourced from the same springs as its beer, presented through an unconventional and witty packaging concept. The project repositions the brand’s image with a humorous yet authentic twist.
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