The Chase Films created an image film for BASF Agricultural Solutions titled 'Finding the Right Balance for Success'. Shot over four months across 30 locations in five countries, the film explores the theme of balance in modern agriculture, highlighting the interplay between productivity, environmental protection, and societal value.
The Chase produced a global film campaign for BASF to highlight the essential role of farmers and bridge the gap between producers and consumers. Through interviews and on-site visits, the film fostered understanding and appreciation for farming, garnering over half a million views on YouTube.
Strichpunkt developed BASF’s integrated Financial and Sustainability Report, uniting economic, environmental, and social performance into a cohesive narrative. The concept centered on the theme 'We create chemistry', complemented by print and digital formats including a magazine, a Z-card brochure, and animated online key figures.