Without Studio partnered with BAM to refresh their brand identity after nearly two decades in the activewear market. The new design repositions BAM to resonate with 'Power Age Women', challenging an industry fixated on youth while reinforcing the brand’s commitment to performance, people, and planet.
Laura Clink collaborated with Without Studio to redefine BAM’s identity, positioning the brand as a champion of authentic movement and sustainability. The refreshed direction highlights everyday activity and expressive motion, moving away from traditional fitness tropes to connect with an underserved audience.
Deux Huit Huit created a digital platform for BAM, focusing on building a bold and energetic online presence. The project emphasized a dynamic and expressive design language to reflect the brand’s creative spirit.