Forsman & Bodenfors partnered with Baileys and chocolatier Amaury Guichon to unveil Baileys’ first new product in 50 years — a chocolate liqueur made with real Belgian chocolate. The campaign centered around an extravagant chocolate bar sculpture and immersive 3D out-of-home experiences that captivated audiences and reintroduced Baileys to a younger U.S. market.
Forsman & Bodenfors created a festive campaign for Baileys to boost sales and cultural relevance during the crowded holiday season. The spot featured Hannah Waddingham and The Gold Vocal Collective performing an original a cappella carol by Emmy Award-winning composer Ben Bram, making Baileys a centerpiece of holiday celebrations.