Unlock Brands developed a comprehensive identity for Bab Masr, a cultural initiative celebrating Egyptian heritage and craftsmanship. The project combined traditional motifs with a modern aesthetic to create a distinctive and memorable visual language that connects past and present.
Bab Masr represents Egypt’s vision for the future, positioning the country as a new global hub for trade, tourism, and economic growth. The project aimed to create a strong and forward-looking identity that reflects Egypt’s heritage while embracing modern development and innovation.