ATP
Design work for ATP, collected from the studios behind it.
- Design cases
- 4
- Studio
- 1
- Latest work added
- Feb 2026
- Brand Identity 2
- Campaign 2
Design cases by studio
Matta (4)
- Brand Identity Evolution for ATP Nitto and Next Gen Finals
- MATTA refined the brand identities and messaging for the Nitto ATP Finals and Next Gen ATP Finals, aligning them with the ATP’s 'It All Adds Up' campaign. The project maintained each tournament’s distinct character while creating a unified visual and verbal connection to the ATP master brand. The result is a flexible and scalable system that ensures consistency across all event and digital touchpoints.
- Brand Identity for ATP
- MATTA developed a new brand identity for the ATP to reflect its evolution from a governing body into a global sports entertainment brand. The refreshed identity captures the energy and power of the sport’s leading players while ensuring instant recognition and adaptability across digital and sub-brand applications.
- Brand Campaign for ATP Tour 2024 Season
- MATTA created 'This Is Tennis', a bold new brand campaign for the ATP to mark the start of the 2024 tour season. The campaign redefines the perception of men’s tennis as a modern, global, and progressive sport, highlighting innovation and the new generation of players shaping its future.
- Brand Campaign for ATP Challenger Tour
- MATTA developed a bold new brand and campaign for the ATP Challenger Tour to attract audiences to the proving ground of men’s professional tennis. The work captures the raw, emotional, and intimate journey of players through a visually striking world inspired by 35mm reportage photography and a cinematic launch film.
