Matchstic partnered with Atlanta’s Department of City Planning to clarify its messaging and modernize its visual identity. The project introduced a practical, human-centered design system that improved communication, wayfinding, and public engagement while respecting the city’s historic brand elements.
Matchstic partnered with the Atlanta Department of City Planning to redesign the city’s public notice signs, transforming them from cluttered and confusing to clear and engaging. The new system introduces a refined color palette, improved legibility, and a consistent visual hierarchy that helps citizens better understand ongoing developments around Atlanta.