BAS ID updated ASSA ABLOY’s global visual identity to express the access-solutions leader with greater clarity, confidence, and flexibility. The system centers on the Access Shape, derived from the logotype, alongside the bespoke Access Sans typeface, a refined blue-led color palette, and people-centered imagery.
illo created a dynamic motion design video for Assa Abloy, showcasing smart lock solutions through lively campus-life scenarios. The piece features smooth transitions, bold character animation, and a vibrant color palette to convey energy and accessibility.