Buck created a brand film for Asana that highlights the benefits of its project management software while differentiating it from competitors. The film employs a mid-century collage aesthetic, integrating UI elements, textures, and human touches like hands and colored dots to convey collaboration and ease of use.
BUCK created a humorous and imaginative brand film for Asana to make their collaborative workplace software feel more approachable. The piece personifies silos as quirky, isolated characters, blending CG animation with live-action footage to highlight the pitfalls of departmental separation in a playful way.